Tito Ortiz: Multi-Level
Marketing Machine
By Michael Onzuka
The UFC's poster boy, Tito
Ortiz has been proving why he's the Huntington Beach Bad Boy
and why he is the leader of Team Punishment. With every fight,
his skills are getting sharper and sharper. This young man seems
like a man among boys by imposing his will on every opponent
and beating them to a pulp. Along with his skills within the
ring, he is even more impressive in street clothes. Ortiz is
a multi-level marketing juggernaut. He, not only can walk the
walk, but he can talk the talk. Quite the eloquent speaker,
Tito breaks down his opponents mentally during interviews, pumps
up the fast approaching UFC, and pumps out more promo pictures
than a Presidential candidate. Ortiz was in Hawaii to support
one of his fighters and as a guest of the promoter at the Warrior's
Quest on August 25, 2001. He entered the ring to promote the
UFC, of course, and after the fight, was outside selling and
signing his Team Punishment merchandise and taking pictures with
his many fans all by himself. He is a genuinely nice guy outside
the cage and his many fans were shocked when asking for a picture
with Tito, he quickly stripped himself of his light heavyweight
belt and placed it on their shoulder. If the Hawaii fans were
not a Tito Ortiz fan before the fight, they are now. After every
fan was satisfied, I popped out some questions to Tito about
his upcoming fight against the "Phenom," Vitor Belfort.
Full Contact Fighter: Have
you changed your training in any way in order to adapt to Vitor?
Tito Ortiz: Not really changed, but I've gone on to try to do
a little more on my groundwork and my standup. Actually, standup
more than anything because I plan on standing up with Vitor because
it seems like he doesn't like to get hit so it's time to see
how hard I can really hit him. That's what I've been working
on and that's what I want to do.
FCF: What kind of Vitor
do you expect to show up at the UFC, the past UFC punch heavy
Vitor or the ground and pound Vitor as of late?
TO: I think the Vitor of past, that's for sure. He's going to
come in at 205, that's the weight class so I expect him to be
quick and ready to let his hands go. So, let's see how good
his hands really are. That's what I really want to test.
FCF: Does it bother you
that Vitor could handle a guy like Heath Herring when Herring
has been smoking so many top big men?
TO: Heath Herrings a very, very big guy. He's a heavyweight,
but Heath Herring doesn't have the quickness that I've got.
I got speed, power [that] a lot of people don't have. They don't
understand how strong I am for my size. Hopefully, I'll open
up Vitor's eyes. I heard Vitor having a couple of interviews
saying I'm a one-dimensional fighter. Jerry Bohlander said that
same thing and people saw what I did to him.
FCF: How did you hook up
with Carlson Gracie?
TO: Actually, Fabiano Iha talked to Carlson Gracie for me because
they had a falling out between Vitor and him [Carlson]. So,
I just brought Carlson in. I haven't really started working
with him yet, but it's going to be for the future to work on
my ground with him, to help me out with Vitor, just try to learn
Vitor's secrets, any secrets he has and any strengths and weaknesses
he has on the ground.
FCF: How do you see the
fight going?
TO: Not past three rounds. That's for sure. Someone's going
to get knocked out or the ref's going to stop it. I'm here and
I'm going to punish him. I'm going to do what I do and that's
take over the match from the beginning and try to manhandle him.
I know a lot of people say he's strong, but I don't think he
has the strength that I have, especially with him at 205, that's
going to be his normal weight. I'm going to be weighing in at
205, but by fight time, I'll be a little bit heavier.
FCF: Do you see the fight
going primarily standup or a mixture of standup and ground like
most of your fights?
TO: My game plan is to keep it stand up at all time, but you
never know when the fight happens. I mean, it could be ground,
standup, but most likely I'm going to try to work my standup
the most and try to kick and punch at him and see if he's ready
for it.
FCF: Are there any changes
that have been implemented due to the involvement of the boxing
commissions that you do not care for (e.g. such as the modified
weight classes, weigh in procedures, additional rules)?
TO: No, not at all. Everything they pretty much passed is what
I standardly fight by and I'm happy. I'm just happy that they
gave us the opportunity to show our stuff in the ring in Las
Vegas. September 28th, there's going to be a super fight and
it's going to be between me and Vitor Belfort.
FCF: With the way Chuck
and yourself have been plowing through the competition, how do
you feel about eventually having to fight Chuck to defend your
title?
TO: If that time comes about, make sure that we make a lot of
money because when me and Chuck fight, it's going to be a superb
fight. It's probably going to be one of the best fights in mixed
martial arts history, that's for sure.
FCF: The Randleman/Matsuyenko
fight must be of importance to you because the winner of the
fight may be your next opponent. Who do you see winning the
fight?
TO: Whoever wins, I'm pretty much going to take a step back.
I'm going to take about six months off after this fight. I've
got some injuries I need to heal up and pretty much I'm just
concentrating on this fight and letting it happen. So, whoever
wins between them, I guess they will have to battle out a couple
more light heavyweights before they get a chance at me because
I worked so hard. I wanted to fight Belfort. A lot of people
didn't want to fight Belfort like Frank Shamrock. He didn't
fight Belfort. I'm stepping up to plate. It's time to fight
the best to be the best and that's what my goal is.
FCF: Who would you rather
fight, Randleman or Matsuyenko?
TO: Either one. Either one would be fine. I think I would knockout
both of them so it's just a matter of time and a matter of seeing
who's winning. I'm going to take on the challenger, but like
I said, it's probably going to be next year.
FCF: You started off as
a wrestler and have evolved to quite a heavy puncher and now
we have seen your submission skills at Abu Dhabi. Where do you
see your game going three or four fights down the road?
TO: My learning capacity is probably about 80% and I still have
to get it to about 110 so all these light heavyweights, I'd be
scared to fight me because I'm getting better and better and
better as the fights go on. It just seems like I just keep learning
and learning. I'm a young kid. I'm only 26, to me it feels
young because I matured at a young age and it's going to be great
for me. I feel sorry for the guys I fight because I'm going
to keep punishing them. That's for sure.
FCF: Of the aspects, what
do you feel that you have to work on the most?
TO: Not really anything in particular, I think overall with my
boxing, my kickboxing, my wrestling, and my Jiu-Jitsu, just trying
to make those stronger. I think I'm pretty balanced out, but
I just need to work on them harder to make them better.
FCF: How much time do you
give yourself to taper off before your fight?
TO: The week before I stop my sparring, but all the way up to
the fight I run and hit pads. I keep my cardio up so I really
don't take any time off at all.
FCF: Good luck on your fight.
TO: Thank you very much. For all my fans out there, get titoortiz.com
and my new clothing line punishmentclothing.com.
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